Mission statement

Leading
the way...

London Designer Outlet will play a vital role in positioning Wembley City as the dynamic “seven-day-and-night-a-week” world-class destination of choice for both resident and visitor markets- The new national “Must Visit Destination” in London.

Our mission is to develop an exceptional Designer Outlet with a unique range of designer outlets and high street brands, selling merchandise at up to 70% off retail price.

Alongside the outlets, we will bring together a range of branded and independent restaurants, cafes and coffee shops.  

We will work in partnership with our retailers and restaurateurs and other Wembley City stakeholders to bring an unparallelled customer experience for the day-out shoppers, event visitors and the residents, ensuring they want to return to shop, eat and be entertained again and again.

We will work closely with our retailers and restaurateurs to ensure their businesses become successful, thereby creating a thriving and vibrant retail, restaurant and entertainment lifestyle destination.

A SHOPPING AND LEISURE DESTINATION OF CHOICE

In 2010 Wembley City had 9.1 million visitors – annual footfall of 4.7m. It is estimated that Wembley City will receive approximately 12.4m visits per annum.

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