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London Designer Outlet secures top leisure brands

Developer Quintain has announced a raft of restaurant signings for London Designer Outlet (LDO). LDO is the major retail and leisure element of Quintain’s Wembley City Scheme, and will be London’s first bespoke designer outlet and the only one within the M25.

Developer Quintain has announced a raft of restaurant signings for London Designer Outlet (LDO). LDO is the major retail and leisure element of Quintain’s Wembley City Scheme, and will be London’s first bespoke designer outlet and the only one within the M25.

Frankie & Benny's, handmade burger Co. and Jimmy Spice’s have all signed, boosting LDO’s leisure offer. Along with Cineworld, - which has already signed a 25-year lease for a new nine-screen cinema – this takes the scheme to 30% let by Net Internal Area (NIA). 

Phil Cottingham, Managing Director of Retail at Quintain, comments: “I am thrilled to announce this exciting line up of cosmopolitan restaurants. We have intentionally targeted leisure operators in the first phase of the lettings strategy as part of our overall aim to deliver a mixed-use retail, restaurant and entertainment lifestyle destination. 

“We are now focused on securing our retail anchors – many of which are at an advanced stage of negotiation. We will then be targeting aspirational designer brands, as well as the emerging fashion and lifestyle labels looking to take their first step into the designer outlet sector.”

Occupier type	Occupier name	Date signed	Space (sq ft)	Lease length
Restaurant	Frankie and Benny’s	June 2011	4,138	25 years
Restaurant	handmade burger Co.	June 2011	2,700	15 years
Restaurant	Jimmy Spice’s	June 2011	13,121	20 years

Paul Hitchcott, Property Director of The Restaurant Group, comments: “We are delighted that Frankie & Benny’s is the first restaurant signing for London Designer Outlet. With its proximity to the National Stadium and Arena, it promises to be one of the capital’s most exciting new retail, leisure and entertainment quarters.” 

Parminder Uppal, Head of Acquisitions at Jimmy Spice’s, says: “This will be our tenth restaurant and the first time we have signed as part of a major new mixed-use development. The significant leisure element of London Designer Outlet has allowed us to secure a substantial space for our unique multicuisine proposition.”

Chris Sargeant, handmade burger Co. owner says: “LDO has attracted a great deal of attention, so we are really excited for it to be our first move into London. We pride ourselves on delivering fresh food, made from scratch using the freshest and finest ingredients, and we can’t wait to deliver that to a brand new audience.”

LDO’s catchment statistics are impressive – it will be the closest outlet centre for 5.8m people – the highest of any in the UK. An estimated 8.4m people live within a 60-minute travel time and there is a total of £3.4bn projected catchment spend. Visitor numbers to Wembley City are currently estimated at 9m a year, and could reach up to 21m per annum. 

Work on site will start in autumn 2011. The new nine-screen cinema, which will seat 1,800 people, is scheduled for completion in 2013 - alongside the retail brands and restaurants.

Letting agents for LDO are CBRE and Bruce Gillingham Pollard, Wareing and Partners Ltd acted for The Restaurant Group. Burley Browne acted for handmade burger Co. 

ENDS 

 

Notes to editors: 

Wembley City is the transformation of 87 acres of land surrounding Wembley Stadium and Arena, creating a landmark mixed-use project, including homes, office and commercial space, a luxury Hilton hotel, an apart-hotel, and the London Designer Outlet. An estimated 7,000 jobs and 4,200 homes are being created as a result of the development, and work on site is well underway.

Quintain Estates and Development plc is a property investment and development company, listed on the London Stock Exchange. Quintain operates through two businesses: Fund Management and Urban Regeneration.

Quintain’s retail portfolio will consist of 2m sq ft of retail parks, individual local needs units, designer outlets and boutique store space across the UK. Many of these will be within the company’s 20m sq ft of major regeneration schemes - Wembley City and Greenwich Peninsula - as well as within its Fund Management business.

LDO key facts: 

• London Designer Outlet is a 350,000 sq ft new designer outlet destination being built in north west London, an integral part of Quintain’s Wembley City scheme
• London Designer Outlet is the only bespoke designer retail outlet within the M25, just 21 minutes from the west end, 15 minutes from London Marylebone by train, and one km from the north circular (A406)
• LDO will deliver up to 85 units of retail, up to 15 restaurants and bars, and a brand new nine-screen Cineworld cinema complex seating 1,800 people
• 8.4m people live within a 60-minute drive of LDO, while 782,000 people are within 20 minutes. 5.8m people have LDO as their nearest outlet centre – the largest catchment density for any UK outlet
• It is estimated that Wembley City will receive approximately 21m total visits a year
• LDO has a total of £3.4bn of available catchment spend. Per capita spend is 10% above the national average in the core catchment area. The ABC1 sub-total is 62.5%, over-indexing by 13% above the UK national average

 

For further information, please contact:

Halogen

Kelly Bradshaw 
Tel: +44 (0) 20 7087 3260
Email: kelly.bradshaw@halogenuk.com