Bold, attention-grabbing vibrant colours and imagery drawing upon London’s fusion of cultures lie at the heart of the B2B marketing campaign for London Designer Outlet (LDO) - the capital’s first designer outlet centre. The campaign is being launched on 23 September 2010.
The integrated marketing and leasing programme aims to establish the outlet centre, which lies at the heart of developer Quintain’s Wembley City scheme, as the first in the ‘next generation’ of designer outlet centres. It is set to become the ultimate, retail, restaurant and entertainment lifestyle destination of choice within easy reach of central London and the South.
The campaign will set out the unique offer of LDO to prospective occupiers – targeting cosmopolitan restaurant and bar operators, and stylish fashion, leisure, homeware and lifestyle brands.
The outlet centre provides 350,000 sq ft (30,516 sq m) of retail and leisure floorspace in Wembley, north...